Adidas #Heretocreate

The powerful uplifting moments in sport and working out, where it almost seems as one is denying the laws of physics while “levitating” above the ground and experiencing anoverwhelming feeling of happiness and freedom. That’s what inspired us when promoting #HereToCreate event organised by Adidas. The star of our campaign was Gabriela Koukalová, Olympic gold medalist and Czechia’s sweetheart. We took pictures of her in the middle of training, dedicated, surrounded by various interesting environments. The shooting was 180º-like, capturing the uplifting “levitating” moments from many different angles. Gabriela wore 3 different outfits and the final pictures made us want them all.

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